We possess an innate skill for identifying the unspoken needs of our clients’ customers.
My story
I’m Diana, the heart and mind behind Fler
My journey has been fueled by a deep passion, expertise, and a profound commitment to making people feel valued by creating meaningful experiences that touch lives in unforgettable ways.
Transform ordinary services into extraordinary moments
For over 11 years, I’ve immersed myself in the worlds of Customer Experience (CX), User Experience (UX), Human Resources (HR), and psychology, with a mission to transform ordinary services into extraordinary moments.
My goal is simple yet profound: to make people feel valued and cared for, no matter where they are.
Life, to me, is not about what we own but about the memories we create. This belief drives me to continuously learn and grow, earning certifications from The CX Academy of Ireland, IBM, IDEO U, and more, all in pursuit of excellence. Each credential was a step towards proficiency, but more importantly, they were stepping stones on my path to making a profound difference.
My background in integrative psychotherapy allows me to see beyond the surface, understanding the nuances of human behavior and emotions. Founding Fler has allowed me to blend CX, psychology, and design to craft experiences that not only meet but exceed expectations.
And with Fler by my side, I’m ready to continue crafting unforgettable moments that will resonate through the lives I touch.
“There are three responses to an experience—yes, no, and WOW! Wow is the one to aim for.”
At Fler, a name inspired by the Romanian word for “flair”, a fusion of “feel” and “flair,” we embody creativity, style, and deep insight. We’re not just a Customer Experience agency; we’re your partners in crafting moments that resonate and linger in the minds of your customers.
We believe that exceptional experiences stem from a profound understanding of the customer journey. By tapping into the emotions and thoughts of your customers, we uncover the hidden needs that drive our innovative solutions. Our mission? To create experiences that leave your customers not just satisfied, but truly delighted, turning them into passionate advocates for your brand.
We believe that exceptional experiences stem from a profound understanding of the customer journey.
Creativity, innovation, and design are at the heart of everything we do. We don’t just follow trends; we set them, infusing every project with a unique blend of artistry and precision. At Fler, we’re more than just experts—we’re innovators who thrive on turning your vision into a reality.
Our process begins with you
We take the time to understand your business, your goals, and your customers. Whether you’re looking for a complete CX overhaul or just need to fine-tune specific touchpoints, we’re here to guide you every step of the way. We’re meticulous in our attention to detail and relentless in our pursuit of excellence, always pushing the boundaries to elevate your brand.
We’re passionate about delivering service that doesn’t just meet expectations but exceeds them, creating a buzz that keeps your customers coming back for more. So, if you’re ready to see what modern CX can do for your business, get in touch with us—we’re excited to start this journey with you!
